Post by account_disabled on Dec 7, 2023 8:33:24 GMT
Italians The phenomenon of virtual influencers is increasingly involving Italians too. From what emerges from the research "Italians & Influencers: the protagonists of social media seen by their followers" by Buzzole , a martech company specialized in technologies and services dedicated to influencer marketing , more than 3 million Italians follow at least one virtual influencer . These are mainly people belonging to Generation Z and Millennials . In more detail, 28% are between 18 and 24 years old, 34% are between 25 and 34, 24% are between 35 and 44 years old, while 14% are in the 45-54 age group.
According to the study, those who follow virtual influencers do so regularly every day , just as if they were real people. Even in light of these data, we understand that we are faced with a phenomenon that cannot be ignored. At the same Buy Bulk SMS Service time, before using a virtual influencer for your campaigns it is important to carefully evaluate this opportunity and weigh its advantages and possible critical issues. Let's analyze them together. The main advantages of using a virtual influencer Here are some possible advantages of starting a campaign with a virtual influencer.
Greater control : Virtual influencers fully adapt to the needs of the brand, so the company can exercise maximum control over the content. Everything is planned in detail and there is no risk of surprises, unexpected events or possible reputational crises. Greater creative and customization opportunities : the company can decide to create its influencer by giving it the characteristics it wants, so that they are aligned with its values ββand personality. Economic convenience : hiring virtual influencers has a lower economic impact on the brand than using real influencers. Consistency over time : virtual influencers can remain the same for the duration of the collaboration, both in terms of aesthetics and the messages conveyed. Innovation and attractiveness : being often singular and out of the ordinary characters, virtual influencers help to reach a young audience. Presence in multiple places at the same time .
According to the study, those who follow virtual influencers do so regularly every day , just as if they were real people. Even in light of these data, we understand that we are faced with a phenomenon that cannot be ignored. At the same Buy Bulk SMS Service time, before using a virtual influencer for your campaigns it is important to carefully evaluate this opportunity and weigh its advantages and possible critical issues. Let's analyze them together. The main advantages of using a virtual influencer Here are some possible advantages of starting a campaign with a virtual influencer.
Greater control : Virtual influencers fully adapt to the needs of the brand, so the company can exercise maximum control over the content. Everything is planned in detail and there is no risk of surprises, unexpected events or possible reputational crises. Greater creative and customization opportunities : the company can decide to create its influencer by giving it the characteristics it wants, so that they are aligned with its values ββand personality. Economic convenience : hiring virtual influencers has a lower economic impact on the brand than using real influencers. Consistency over time : virtual influencers can remain the same for the duration of the collaboration, both in terms of aesthetics and the messages conveyed. Innovation and attractiveness : being often singular and out of the ordinary characters, virtual influencers help to reach a young audience. Presence in multiple places at the same time .